Facebook Certification Programs 2021
400-101 Facebook Certified Media Planning Professional Exam Courses
Provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet your client’s marketing goals.
Fundamentals. (Total 9 Hours)
Fundamentals (Total 9 Hours)
Class 1 (3 Credit Hours)
1- Digital Marketing Landscape
Consumers and Mobile Environments
Facebook as an Advertising Tool
Facebook as an Advertising Tool
2- From Business Goals to Ad Objectives
3- Ads Manager Basics
4- Buying on Facebook
Intro to Buying on Facebook
Buying Through Facebook Auction
Reach and Frequency Buying
Class 2 (3 Credit Hours)
5- Facebook Ad Delivery
The Facebook Ad Delivery System
The Facebook Ad Auction
Performance Optimization in Ad Delivery
Advertiser Controls
6- Facebook Bid Strategies
Different Bid Strategies on Facebook
How to Set Your Bid Strategy and Budget
Choose the Right Bid Strategy
7- Get Started With Data-Driven Marketing
An Introduction to Facebook Data Sources
Use Data Sources for Targeting Optimization and Measurement
Considerations for Data Quality
Class Review
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Class 3 (3 Credit Hours)
8- Define your Facebook Audience
Core Audience and Audience Insights
Build a Custom Audience
Build a lookalike audience
Avoid Obstacles with your Target Strategy
Align Targeting Tools to Advertising Needs
9- Creative Essentials
10- Measurement and Analysis on Facebook
Facebook Measurement Fundamentals
Facebook Reporting Solutions
Measuring with experiments on Facebook
Measuring across platforms
9- Creative Essentials
Media Planning Core Lessons (Total 6 Hours)
Class 4 (3 Credit Hours)
1- Using Insights to Inform Ad Strategy
2- Targeting Strategies for Business Goals
3- Facebook Advertising Policies
Introduction to Facebook Advertising Policies
Facebook Policies for Ad Creative
Facebook Policies for Ad Targeting Parameters
Covid-19 Ad Policies Updates: Ads about Social Issues, Elections or Politics
Covid-19 Ad Policies Updates: Ads about E-commerce
2- Targeting Strategies for Business Goals
Media Planning Core Lessons (Total 6 Hours)
Media Planning Core Lessons (Total 6 Hours)
3D Printing
Discover how you can use 3D printing
to create prototypes and products for your business.
Design Thinking
Discover basic design thinking concepts to identify, define, explore, generate, and test ideas to solve difficult customer problems.
Strategic Planning
Learn how to use a SWOT analysis to choose the best strategies to help your business reach its long-term goals.
ENTREPRENEUR QUIZ
A common concern if you have the right personalities, characteristics or skills necessary to own and run a small business.
Finance
Process of providing funds for business activities, making purchases, or investing.
Strategic Planning
Learn how to use a SWOT analysis to choose the best strategies to help your business reach its long-term goals.
Growth Engine for Your Business
Discover how a growth engine system can help you grow your business by transforming interested visitors into engaged users and happy customers.