Facebook Certification Programs 2021

400-101 Facebook Certified Media Planning Professional Exam Courses

Provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. 
These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet your client’s marketing goals. 
Fundamentals. (Total 9 Hours)

Fundamentals (Total 9 Hours)

Class 1 (3 Credit Hours)

1- Digital Marketing Landscape

Consumers and Mobile Environments 
Facebook as an Advertising Tool 

2- From Business Goals to Ad Objectives

Measurable Business Goals 
Facebook Ad Objectives

3- Ads Manager Basics

Ad Creation Process 
Ad Objectives 
Reporting

4- Buying on Facebook

Intro to Buying on Facebook 
Buying Through Facebook Auction 
Reach and Frequency Buying 

Class 2 (3 Credit Hours)

5- Facebook Ad Delivery

The Facebook Ad Delivery System 
The Facebook Ad Auction 
Performance Optimization in Ad Delivery 
Advertiser Controls

6- Facebook Bid Strategies

Different Bid Strategies on Facebook 
How to Set Your Bid Strategy and Budget 
Choose the Right Bid Strategy

7- Get Started With Data-Driven Marketing

An Introduction to Facebook Data Sources 
Use Data Sources for Targeting Optimization and Measurement 
Considerations for Data Quality

Class Review

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Class 3 (3 Credit Hours)

8- Define your Facebook Audience

Core Audience and Audience Insights 
Build a Custom Audience 
Build a lookalike audience 
Avoid Obstacles with your Target Strategy 
Align Targeting Tools to Advertising Needs 

9- Creative Essentials

Platform Fundamentals 
Build for Behavior 



10- Measurement and Analysis on Facebook

Facebook Measurement Fundamentals 
Facebook Reporting Solutions 
Measuring with experiments on Facebook
Measuring across platforms

9- Creative Essentials

Platform Fundamentals 
Build for Behavior 


Media Planning Core Lessons (Total 6 Hours)

Class 4 (3 Credit Hours)

1- Using Insights to Inform Ad Strategy

Solve a Business Challenge with Insights 
Using Insights

2- Targeting Strategies for Business Goals

Find Your Optimal Audience 
How Targeting Affects Your Campaign

3- Facebook Advertising Policies

Introduction to Facebook Advertising Policies Facebook Policies for Ad Creative 
Facebook Policies for Ad Targeting Parameters
Covid-19 Ad Policies Updates: Ads about Social Issues, Elections or Politics 
Covid-19 Ad Policies Updates: Ads about E-commerce

2- Targeting Strategies for Business Goals

Find Your Optimal Audience 
How Targeting Affects Your Campaign

Media Planning Core Lessons (Total 6 Hours)

Media Planning Core Lessons (Total 6 Hours)

3D Printing

Discover how you can use 3D printing 
to create prototypes and products for your business.

Design Thinking

Discover basic design thinking concepts to identify, define, explore, generate, and test ideas to solve difficult customer problems.

Strategic Planning

Learn how to use a SWOT analysis to choose the best strategies to help your business reach its long-term goals.

ENTREPRENEUR QUIZ

A common concern if you have the right personalities, characteristics or skills necessary to own and run a small business.

Finance

Process of providing funds for business activities, making purchases, or investing.

Strategic Planning

Learn how to use a SWOT analysis to choose the best strategies to help your business reach its long-term goals.

Growth Engine for Your Business

Discover how a growth engine system can help you grow your business by transforming interested visitors into engaged users and happy customers.
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